You might conclude that the word “routine” would be an odd choice to attach to a new multi-million-dollar baseball stadium. But in the Milwaukee suburb of Franklin, the facility known as Routine Field is named for Routine Baseball, which purchased the naming rights to the park. The firm, which makes apparel inspired by the “baseball lifestyle,” is headquartered just a few miles away from the park — and its clever clothing is sold in the team’s merchandise store.
Learn how the ballpark came to be in the most unlikely of places — a landfill — and how the Milwaukee Milkmen of the indy American Association have high hopes for success in their brand-new digs. And see how the ballpark features quite a Whoa Factor.
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